AWeber vs Omnisend
AWeber and Omnisend are both popular choices in the email marketing platform space. AWeber has been around since 1998, giving it a 16-year head start over Omnisend (founded 2014). AWeber is the more affordable option at $15/mo — that's $1 less than Omnisend's $16/mo entry point. Both offer free plans to get started. Omnisend has the edge with SMS marketing. Both tools work well for small businesses.
Quick Verdict
AWeber wins on price, integrations.
Omnisend wins on deliverability, rating.
Best for most users: Omnisend (ecommerce).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | AWeber | Omnisend |
|---|---|---|
| Rating | 4.2/5 | 4.6/5 |
| Starting Price | $15/mo | $16/mo |
| Free Plan | 500 subscribers, 3,000 emails/month | 250 contacts, 500 emails/month |
| Founded | 1998 | 2014 |
| Email Templates | 600 | 130 |
| Integrations | 750 | 200 |
| Deliverability Rate | 97.8% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
AWeber: Pros & Cons
Pros
- +600+ email templates (largest library)
- +750+ integrations
- +Established and reliable (since 1998)
- +Free plan available
- +Excellent affiliate program (up to 50% recurring)
Cons
- −Interface feels dated compared to newer tools
- −Automation capabilities lag behind competitors
- −Free plan is limited
- −Lite plan restricts automations to 3
- −No SMS marketing
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to AWeber's 4.2/5. The gap comes mainly from deliverability (4.5 vs 4) and feature depth (4.7 vs 4.3). On deliverability, Omnisend reports 98.5% compared to 97.8% for AWeber — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $15/mo | $16/mo |
| Deliverability | 25% | 97.8% | 98.5% |
| Rating | 25% | 4.2/5 | 4.6/5 |
| Integrations | 10% | 750 | 200 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You want lower starting costs ($15/mo)
- + You're a solopreneurs
- + You're a bloggers
Choose Omnisend if…
- + You need SMS marketing
- + You're a ecommerce
- + You're a shopify