AWeber vs Moosend
AWeber and Moosend are both popular choices in the email marketing platform space. AWeber has been around since 1998, giving it a 13-year head start over Moosend (founded 2011). Moosend is the more affordable option at $9/mo — that's $6 less than AWeber's $15/mo entry point. AWeber offers a free plan (500 subscribers), while Moosend does not. Both tools work well for small businesses.
Quick Verdict
AWeber wins on integrations, free tier.
Moosend wins on price, deliverability, rating.
Best for most users: Moosend (small businesses).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | AWeber | Moosend |
|---|---|---|
| Rating | 4.2/5 | 4.7/5 |
| Starting Price | $15/mo | $9/mo |
| Free Plan | 500 subscribers | No free plan |
| Founded | 1998 | 2011 |
| Email Templates | 600 | 80 |
| Integrations | 750 | 100 |
| Deliverability Rate | 97.8% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
AWeber: Pros & Cons
Pros
- +600+ email templates (largest library)
- +750+ integrations
- +Established and reliable (since 1998)
- +Free plan available
- +Excellent affiliate program (up to 50% recurring)
Cons
- −Interface feels dated compared to newer tools
- −Automation capabilities lag behind competitors
- −Free plan is limited
- −Lite plan restricts automations to 3
- −No SMS marketing
Moosend: Pros & Cons
Pros
- +Very affordable starting at $9/month
- +Unlimited emails on all plans
- +Solid automation for the price
- +40% lifetime recurring affiliate program
- +Built-in transactional email support
Cons
- −No free plan (30-day trial only)
- −Smaller integration ecosystem
- −No SMS marketing
- −Brand less well-known
- −Enterprise pricing not transparent
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to AWeber's 4.2/5. The gap comes mainly from deliverability (4.7 vs 4) and value for money (4.8 vs 4.2). On deliverability, Moosend reports 98% compared to 97.8% for AWeber — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Moosend |
|---|---|---|---|
| Starting Price | 30% | $15/mo | $9/mo |
| Deliverability | 25% | 97.8% | 98% |
| Rating | 25% | 4.2/5 | 4.7/5 |
| Integrations | 10% | 750 | 100 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You need a free plan to get started
- + You're a solopreneurs
- + You're a bloggers
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You're a ecommerce
- + You're a startups