AWeber vs Maropost
AWeber is a email marketing platform while Maropost is a all-in-one marketing platform. AWeber has been around since 1998, giving it a 13-year head start over Maropost (founded 2011). AWeber is the more affordable option at $15/mo, which is $264 less than Maropost's $279/mo entry point. AWeber offers a free plan (500 subscribers, 3,000 emails/month), while Maropost does not. Maropost has the edge with SMS marketing.
Quick Verdict
AWeber wins on price, rating, integrations, free tier.
Maropost wins on deliverability.
Best for most users: AWeber (small businesses).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | AWeber | Maropost |
|---|---|---|
| Rating | 4.2/5 | 3.9/5 |
| Starting Price | $15/mo | $279/mo |
| Free Plan | 500 subscribers, 3,000 emails/month | No free plan |
| Founded | 1998 | 2011 |
| Email Templates | 600 | 100 |
| Integrations | 750 | 50 |
| Deliverability Rate | 97.8% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
AWeber: Pros & Cons
Pros
- + 600+ email templates (largest library)
- + 750+ integrations
- + Established and reliable (since 1998)
- + Free plan available
- + Excellent affiliate program (up to 50% recurring)
Cons
- − Interface feels dated compared to newer tools
- − Automation capabilities lag behind competitors
- − Free plan is limited
- − Lite plan restricts automations to 3
- − No SMS marketing
Maropost: Pros & Cons
Pros
- + Unified commerce and marketing platform under one roof
- + Strong deliverability with 98% claimed rate
- + Cross-channel automation across email, SMS, and Meta ads
- + Deep ecommerce integrations with Shopify and Salesforce
- + Unified platform covers email, SMS, and web push in one dashboard
Cons
- − Expensive starting at $279/mo with 12-month commitment
- − No free plan or free trial
- − Steep learning curve due to platform complexity
- − Pricing requires contacting sales for exact quotes
- − Smaller user community means fewer third-party tutorials and resources
The Verdict
AWeber edges ahead with a 4.2/5 rating compared to Maropost's 3.9/5. The gap comes mainly from ease of use (4.5 vs 3.6) and value for money (4.2 vs 3.4). On deliverability, Maropost reports 98% compared to 97.8% for AWeber — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Maropost |
|---|---|---|---|
| Starting Price | 30% | $15/mo Winner | $279/mo |
| Deliverability | 25% | 97.8% | 98% Winner |
| Rating | 25% | 4.2/5 Winner | 3.9/5 |
| Integrations | 10% | 750 Winner | 50 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You want lower starting costs ($15/mo)
- + You need a free plan to get started
- + You're a small businesses
- + You're a solopreneurs
Choose Maropost if…
- + You need SMS marketing
- + You're a ecommerce businesses
- + You're a mid market companies