AWeber vs Maropost
AWeber is a email marketing platform while Maropost is a all-in-one marketing platform. AWeber has been around since 1998, giving it a 13-year head start over Maropost (founded 2011). AWeber is the more affordable option at $15/mo — that's $264 less than Maropost's $279/mo entry point. AWeber offers a free plan (500 subscribers, 3,000 emails/month), while Maropost does not. Maropost has the edge with SMS marketing.
Quick Verdict
AWeber wins on price, rating, integrations, free tier.
Maropost wins on deliverability.
Best for most users: AWeber (small businesses).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | AWeber | Maropost |
|---|---|---|
| Rating | 4.2/5 | 3.9/5 |
| Starting Price | $15/mo | $279/mo |
| Free Plan | 500 subscribers, 3,000 emails/month | No free plan |
| Founded | 1998 | 2011 |
| Email Templates | 600 | 100 |
| Integrations | 750 | 50 |
| Deliverability Rate | 97.8% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
AWeber: Pros & Cons
Pros
- +600+ email templates (largest library)
- +750+ integrations
- +Established and reliable (since 1998)
- +Free plan available
- +Excellent affiliate program (up to 50% recurring)
Cons
- −Interface feels dated compared to newer tools
- −Automation capabilities lag behind competitors
- −Free plan is limited
- −Lite plan restricts automations to 3
- −No SMS marketing
Maropost: Pros & Cons
Pros
- +Unified commerce and marketing platform under one roof
- +Strong deliverability with 98% claimed rate
- +Cross-channel automation across email, SMS, and Meta ads
- +Deep ecommerce integrations with Shopify and Salesforce
- +Unified platform covers email, SMS, and web push in one dashboard
Cons
- −Expensive starting at $279/mo with 12-month commitment
- −No free plan or free trial
- −Steep learning curve due to platform complexity
- −Pricing requires contacting sales for exact quotes
- −Smaller user community means fewer third-party tutorials and resources
The Verdict
AWeber edges ahead with a 4.2/5 rating compared to Maropost's 3.9/5. The gap comes mainly from ease of use (4.5 vs 3.6) and value for money (4.2 vs 3.4). On deliverability, Maropost reports 98% compared to 97.8% for AWeber — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Maropost |
|---|---|---|---|
| Starting Price | 30% | $15/mo | $279/mo |
| Deliverability | 25% | 97.8% | 98% |
| Rating | 25% | 4.2/5 | 3.9/5 |
| Integrations | 10% | 750 | 50 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You want lower starting costs ($15/mo)
- + You need a free plan to get started
- + You're a small businesses
- + You're a solopreneurs
Choose Maropost if…
- + You need SMS marketing
- + You're a ecommerce businesses
- + You're a mid market companies