AWeber vs Maropost
AWeber is a email marketing platform while Maropost is a all-in-one marketing platform. AWeber has been around since 1998, giving it a 13-year head start over Maropost (founded 2011). AWeber is the more affordable option at $15/mo — that's $264 less than Maropost's $279/mo entry point. AWeber offers a free plan (500 subscribers), while Maropost does not. Maropost has the edge with SMS marketing.
Quick Verdict
AWeber wins on price, rating, integrations, free tier.
Maropost wins on deliverability.
Best for most users: AWeber (small businesses).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | AWeber | Maropost |
|---|---|---|
| Rating | 4.2/5 | 3.9/5 |
| Starting Price | $15/mo | $279/mo |
| Free Plan | 500 subscribers | No free plan |
| Founded | 1998 | 2011 |
| Email Templates | 600 | 100 |
| Integrations | 750 | 50 |
| Deliverability Rate | 97.8% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
AWeber: Pros & Cons
Pros
- +600+ email templates (largest library)
- +750+ integrations
- +Established and reliable (since 1998)
- +Free plan available
- +Excellent affiliate program (up to 50% recurring)
Cons
- −Interface feels dated compared to newer tools
- −Automation capabilities lag behind competitors
- −Free plan is limited
- −Lite plan restricts automations to 3
- −No SMS marketing
Maropost: Pros & Cons
Pros
- +Unified commerce and marketing platform under one roof
- +Strong deliverability with 98% claimed rate
- +Cross-channel automation across email, SMS, and Meta ads
- +Deep ecommerce integrations with Shopify and Salesforce
- +Unified platform covers email, SMS, and web push in one dashboard
Cons
- −Expensive starting at $279/mo with 12-month commitment
- −No free plan or free trial
- −Steep learning curve due to platform complexity
- −Pricing requires contacting sales for exact quotes
- −Smaller user community means fewer third-party tutorials and resources
The Verdict
AWeber edges ahead with a 4.2/5 rating compared to Maropost's 3.9/5. The gap comes mainly from ease of use (4.5 vs 3.6) and value for money (4.2 vs 3.4). On deliverability, Maropost reports 98% compared to 97.8% for AWeber — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Maropost |
|---|---|---|---|
| Starting Price | 30% | $15/mo | $279/mo |
| Deliverability | 25% | 97.8% | 98% |
| Rating | 25% | 4.2/5 | 3.9/5 |
| Integrations | 10% | 750 | 50 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You want lower starting costs ($15/mo)
- + You need a free plan to get started
- + You're a small businesses
- + You're a solopreneurs
Choose Maropost if…
- + You need SMS marketing
- + You're a ecommerce businesses
- + You're a mid market companies