AWeber vs Loops
AWeber and Loops are both popular choices in the email marketing platform space. AWeber has been around since 1998, giving it a 24-year head start over Loops (founded 2022). AWeber is the more affordable option at $15/mo, which is $34 less than Loops's $49/mo entry point. Both offer free plans to get started. AWeber has the edge with A/B testing, landing pages, ecommerce integrations.
Quick Verdict
AWeber wins on price, deliverability, integrations.
Loops wins on rating.
Best for most users: AWeber (small businesses).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
Feature Comparison
| Feature | AWeber | Loops |
|---|---|---|
| Rating | 4.2/5 | 4.6/5 |
| Starting Price | $15/mo | $49/mo |
| Free Plan | 500 subscribers, 3,000 emails/month | 1,000 contacts, 4,000 sends/month, Loops branding |
| Founded | 1998 | 2022 |
| Email Templates | 600 | 15 |
| Integrations | 750 | 24 |
| Deliverability Rate | 97.8% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | No |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | No |
| SMS Marketing | No | No |
| Ecommerce Features | Yes | No |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | No |
AWeber: Pros & Cons
Pros
- + 600+ email templates (largest library)
- + 750+ integrations
- + Established and reliable (since 1998)
- + Free plan available
- + Excellent affiliate program (up to 50% recurring)
Cons
- − Interface feels dated compared to newer tools
- − Automation capabilities lag behind competitors
- − Free plan is limited
- − Lite plan restricts automations to 3
- − No SMS marketing
Loops: Pros & Cons
Pros
- + Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- + Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- + Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- + Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- + Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- − Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- − No built-in CRM or detailed contact history, requiring external tools for relationship management
- − Editor has reported bugs including no undo functionality, risking accidental content loss
- − Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- − Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
The Verdict
Loops edges ahead with a 4.6/5 rating compared to AWeber's 4.2/5. The gap comes mainly from value for money (4.9 vs 4.2) and deliverability (4.6 vs 4). On deliverability, AWeber reports 97.8% compared to 95% for Loops — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Loops |
|---|---|---|---|
| Starting Price | 30% | $15/mo Winner | $49/mo |
| Deliverability | 25% | 97.8% Winner | 95% |
| Rating | 25% | 4.2/5 | 4.6/5 Winner |
| Integrations | 10% | 750 Winner | 24 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You want lower starting costs ($15/mo)
- + You need ecommerce integrations
- + You need built-in landing pages
- + You need A/B testing
Choose Loops if…
- + You're a saas startups
- + You're a developer first teams
- + Clean Notion-style block editor with extremely fast email creation and minimal learning curve