AWeber vs Keap
AWeber is a email marketing platform while Keap is a all-in-one marketing platform. AWeber is the more affordable option at $15/mo, which is $284 less than Keap's $299/mo entry point. AWeber offers a free plan (500 subscribers, 3,000 emails/month), while Keap does not. Keap has the edge with SMS marketing.
Quick Verdict
AWeber wins on price, deliverability, free tier.
Keap wins on integrations.
Best for most users: AWeber (small businesses).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Feature Comparison
| Feature | AWeber | Keap |
|---|---|---|
| Rating | 4.2/5 | 4.2/5 |
| Starting Price | $15/mo | $299/mo |
| Free Plan | 500 subscribers, 3,000 emails/month | No free plan |
| Founded | 1998 | 2001 |
| Email Templates | 600 | 70 |
| Integrations | 750 | 5,000 |
| Deliverability Rate | 97.8% | 93% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
AWeber: Pros & Cons
Pros
- + 600+ email templates (largest library)
- + 750+ integrations
- + Established and reliable (since 1998)
- + Free plan available
- + Excellent affiliate program (up to 50% recurring)
Cons
- − Interface feels dated compared to newer tools
- − Automation capabilities lag behind competitors
- − Free plan is limited
- − Lite plan restricts automations to 3
- − No SMS marketing
Keap: Pros & Cons
Pros
- + Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- + True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- + Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- + Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- + Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- − Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- − Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- − Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- − Invoicing feature is rigid and does not support hourly billing or flexible customization
- − Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
The Verdict
AWeber and Keap are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, AWeber reports 97.8% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Keap |
|---|---|---|---|
| Starting Price | 30% | $15/mo Winner | $299/mo |
| Deliverability | 25% | 97.8% Winner | 93% |
| Rating | 25% | 4.2/5 | 4.2/5 |
| Integrations | 10% | 750 | 5000 Winner |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You want lower starting costs ($15/mo)
- + You need a free plan to get started
- + You're a small businesses
- + You're a solopreneurs
Choose Keap if…
- + You need SMS marketing
- + You're a sales driven small businesses
- + You're a service based businesses