AWeber vs Iterable
AWeber is a email marketing platform while Iterable is a all-in-one marketing platform. AWeber has been around since 1998, giving it a 15-year head start over Iterable (founded 2013). AWeber starts at $15/mo, while Iterable has custom pricing. Their pricing is not measured the same way, so we don't rank them on price. AWeber offers a free plan (500 subscribers, 3,000 emails/month), while Iterable does not. AWeber stands out with landing pages, while Iterable offers SMS marketing.
Quick Verdict
AWeber wins on deliverability, rating, integrations, free tier.
Best for most users: AWeber (small businesses).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Feature Comparison
| Feature | AWeber | Iterable |
|---|---|---|
| Rating | 4.2/5 | 4.1/5 |
| Starting Price | $15/mo | Custom |
| Free Plan | 500 subscribers, 3,000 emails/month | No free plan |
| Founded | 1998 | 2013 |
| Email Templates | 600 | 80 |
| Integrations | 750 | 150 |
| Deliverability Rate | 97.8% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | Yes | Yes |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
AWeber: Pros & Cons
Pros
- + 600+ email templates (largest library)
- + 750+ integrations
- + Established and reliable (since 1998)
- + Free plan available
- + Excellent affiliate program (up to 50% recurring)
Cons
- − Interface feels dated compared to newer tools
- − Automation capabilities lag behind competitors
- − Free plan is limited
- − Lite plan restricts automations to 3
- − No SMS marketing
Iterable: Pros & Cons
Pros
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- + AI-powered send time optimization and content personalization
- + Flexible data model with real-time behavioral event tracking
- + 150+ technology partner integrations
- + AI-powered send time optimization improves engagement across channels
Cons
- − No public pricing, requires demo and sales conversation
- − No free plan or self-service trial
- − Complex initial setup typically requires a dedicated implementation phase
- − Too expensive for small businesses
- − Pricing is not publicly listed — requires sales conversation
The Verdict
AWeber and Iterable are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, AWeber reports 97.8% compared to 97% for Iterable — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Iterable |
|---|---|---|---|
| Starting Price | 30% | $15/mo | Custom |
| Deliverability | 25% | 97.8% Winner | 97% |
| Rating | 25% | 4.2/5 Winner | 4.1/5 |
| Integrations | 10% | 750 Winner | 150 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses
- + You're a solopreneurs
Choose Iterable if…
- + You need SMS marketing
- + You're a growth stage companies
- + You're a consumer brands