AWeber vs Iterable
AWeber is a email marketing platform while Iterable is a all-in-one marketing platform. AWeber has been around since 1998, giving it a 15-year head start over Iterable (founded 2013). Iterable starts at custom pricing versus $15/mo for AWeber. AWeber offers a free plan (500 subscribers), while Iterable does not. AWeber stands out with landing pages, while Iterable offers SMS marketing.
Quick Verdict
AWeber wins on deliverability, integrations, free tier.
Iterable wins on rating.
Best for most users: AWeber (small businesses).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Feature Comparison
| Feature | AWeber | Iterable |
|---|---|---|
| Rating | 4.2/5 | 4.3/5 |
| Starting Price | $15/mo | Custom |
| Free Plan | 500 subscribers | No free plan |
| Founded | 1998 | 2013 |
| Email Templates | 600 | 80 |
| Integrations | 750 | 150 |
| Deliverability Rate | 97.8% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✓ | ✓ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
AWeber: Pros & Cons
Pros
- +600+ email templates (largest library)
- +750+ integrations
- +Established and reliable (since 1998)
- +Free plan available
- +Excellent affiliate program (up to 50% recurring)
Cons
- −Interface feels dated compared to newer tools
- −Automation capabilities lag behind competitors
- −Free plan is limited
- −Lite plan restricts automations to 3
- −No SMS marketing
Iterable: Pros & Cons
Pros
- +Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- +AI-powered send time optimization and content personalization
- +Flexible data model with real-time behavioral event tracking
- +150+ technology partner integrations
- +AI-powered send time optimization improves engagement across channels
Cons
- −No public pricing, requires demo and sales conversation
- −No free plan or self-service trial
- −Complex initial setup typically requires a dedicated implementation phase
- −Too expensive for small businesses
- −Pricing is not publicly listed — requires sales conversation
The Verdict
AWeber and Iterable are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, AWeber reports 97.8% compared to 97% for Iterable — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Iterable |
|---|---|---|---|
| Starting Price | 30% | $15/mo | Free |
| Deliverability | 25% | 97.8% | 97% |
| Rating | 25% | 4.2/5 | 4.3/5 |
| Integrations | 10% | 750 | 150 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses
- + You're a solopreneurs
Choose Iterable if…
- + You need SMS marketing
- + You're a growth stage companies
- + You're a consumer brands