AWeber vs HubSpot Email Marketing
AWeber is a email marketing platform while HubSpot Email Marketing is a all-in-one marketing platform. AWeber has been around since 1998, giving it a 8-year head start over HubSpot Email Marketing (founded 2006). AWeber starts at $15/mo, while HubSpot Email Marketing starts at $20/seat/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started. HubSpot Email Marketing has the edge with SMS marketing.
Quick Verdict
AWeber wins on deliverability.
HubSpot Email Marketing wins on rating, integrations.
Best for most users: HubSpot Email Marketing (b2b).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Feature Comparison
| Feature | AWeber | HubSpot Email Marketing |
|---|---|---|
| Rating | 4.2/5 | 4.4/5 |
| Starting Price | $15/mo | $20/seat/mo |
| Free Plan | 500 subscribers, 3,000 emails/month | 2,000 emails/month |
| Founded | 1998 | 2006 |
| Email Templates | 600 | 80 |
| Integrations | 750 | 1,500 |
| Deliverability Rate | 97.8% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
AWeber: Pros & Cons
Pros
- + 600+ email templates (largest library)
- + 750+ integrations
- + Established and reliable (since 1998)
- + Free plan available
- + Excellent affiliate program (up to 50% recurring)
Cons
- − Interface feels dated compared to newer tools
- − Automation capabilities lag behind competitors
- − Free plan is limited
- − Lite plan restricts automations to 3
- − No SMS marketing
HubSpot Email Marketing: Pros & Cons
Pros
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
- + Powerful marketing automation
- + All-in-one marketing, sales, and service platform
- + Excellent analytics and attribution
Cons
- − Professional plan is very expensive ($890/mo)
- − Annual commitment required for higher tiers
- − Complex pricing structure
- − Steep learning curve
- − Email features alone don't justify the cost
The Verdict
HubSpot Email Marketing edges ahead with a 4.4/5 rating compared to AWeber's 4.2/5. The gap comes mainly from support (4.6 vs 4.2) and value for money (4.5 vs 4.2). On deliverability, AWeber reports 97.8% compared to 97% for HubSpot Email Marketing — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | HubSpot Email Marketing |
|---|---|---|---|
| Starting Price | 30% | $15/mo | $20/seat/mo |
| Deliverability | 25% | 97.8% Winner | 97% |
| Rating | 25% | 4.2/5 | 4.4/5 Winner |
| Integrations | 10% | 750 | 1500 Winner |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You're a small businesses
- + You're a solopreneurs
- + 600+ email templates (largest library)
Choose HubSpot Email Marketing if…
- + You need SMS marketing
- + You're a b2b
- + You're a saas