AWeber vs Flodesk
AWeber and Flodesk are both popular choices in the email marketing platform space. AWeber has been around since 1998, giving it a 21-year head start over Flodesk (founded 2019). AWeber is the more affordable option at $15/mo, which is $10 less than Flodesk's $25/mo entry point. Both offer free plans to get started. AWeber has the edge with A/B testing, advanced analytics, API access. Both tools work well for solopreneurs and bloggers.
Quick Verdict
AWeber wins on price, deliverability, integrations.
Flodesk wins on rating.
Best for most users: AWeber (small businesses).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and unusually simple builder. It's particularly popular among creative professionals who prioritize visual design over advanced marketing features. Its long-running flat-rate, unlimited-subscriber plan was retired for new members in December 2025 — pricing now scales with list size, so judge it on the design tooling rather than the old pricing story.
Feature Comparison
| Feature | AWeber | Flodesk |
|---|---|---|
| Rating | 4.2/5 | 4.6/5 |
| Starting Price | $15/mo | $25/mo |
| Free Plan | 500 subscribers, 3,000 emails/month | Free plan: forms, landing pages, templates and audience segmentation, unlimited active subscribers; unlimited email sends require a paid plan |
| Founded | 1998 | 2019 |
| Email Templates | 600 | 40 |
| Integrations | 750 | 20 |
| Deliverability Rate | 97.8% | 96% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | No |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | No |
| Multi-Language | No | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | No |
AWeber: Pros & Cons
Pros
- + 600+ email templates (largest library)
- + 750+ integrations
- + Established and reliable (since 1998)
- + Free plan available
- + Excellent affiliate program (up to 50% recurring)
Cons
- − Interface feels dated compared to newer tools
- − Automation capabilities lag behind competitors
- − Free plan is limited
- − Lite plan restricts automations to 3
- − No SMS marketing
Flodesk: Pros & Cons
Pros
- + Beautiful, design-focused email templates
- + Flat-rate pricing regardless of list size
- + Unlimited subscribers on all plans
- + Simple and intuitive interface
- + Built-in checkout and digital product sales
Cons
- − No A/B testing
- − No API access
- − Very limited integrations
- − No SMS marketing
- − Basic automation compared to competitors
The Verdict
Flodesk edges ahead with a 4.6/5 rating compared to AWeber's 4.2/5. The gap comes mainly from ease of use (5 vs 4.5) and deliverability (4.5 vs 4). On deliverability, AWeber reports 97.8% compared to 96% for Flodesk — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Flodesk |
|---|---|---|---|
| Starting Price | 30% | $15/mo Winner | $25/mo |
| Deliverability | 25% | 97.8% Winner | 96% |
| Rating | 25% | 4.2/5 | 4.6/5 Winner |
| Integrations | 10% | 750 Winner | 20 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You want lower starting costs ($15/mo)
- + You need API access for custom integrations
- + You need A/B testing
- + You need advanced analytics
Choose Flodesk if…
- + You're a designers
- + You're a creatives
- + Beautiful, design-focused email templates