AWeber vs Kit (ConvertKit)
AWeber and Kit (ConvertKit) are both popular choices in the email marketing platform space. AWeber has been around since 1998, giving it a 15-year head start over Kit (ConvertKit) (founded 2013). AWeber is the more affordable option at $15/mo — that's $18 less than Kit (ConvertKit)'s $33/mo entry point. Both offer free plans to get started. AWeber has the edge with a drag-and-drop editor. Both tools work well for solopreneurs and bloggers.
Quick Verdict
AWeber wins on price, integrations.
Kit (ConvertKit) wins on deliverability, rating.
Best for most users: Kit (ConvertKit) (bloggers).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Feature Comparison
| Feature | AWeber | Kit (ConvertKit) |
|---|---|---|
| Rating | 4.2/5 | 4.6/5 |
| Starting Price | $15/mo | $33/mo |
| Free Plan | 500 subscribers | 10,000 subscribers |
| Founded | 1998 | 2013 |
| Email Templates | 600 | 50 |
| Integrations | 750 | 90 |
| Deliverability Rate | 97.8% | 98.2% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✕ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
AWeber: Pros & Cons
Pros
- +600+ email templates (largest library)
- +750+ integrations
- +Established and reliable (since 1998)
- +Free plan available
- +Excellent affiliate program (up to 50% recurring)
Cons
- −Interface feels dated compared to newer tools
- −Automation capabilities lag behind competitors
- −Free plan is limited
- −Lite plan restricts automations to 3
- −No SMS marketing
Kit (ConvertKit): Pros & Cons
Pros
- +Excellent creator ecosystem with built-in monetization
- +Intuitive visual automation builder
- +Generous free plan up to 10,000 subscribers
- +Strong deliverability rates
- +Creator-focused features like tip jars and paid newsletters
Cons
- −Limited email template design options
- −Gets expensive at higher subscriber counts
- −No SMS marketing capabilities
- −Basic reporting compared to competitors
- −No drag-and-drop email editor
The Verdict
Kit (ConvertKit) edges ahead with a 4.6/5 rating compared to AWeber's 4.2/5. The gap comes mainly from deliverability (4.7 vs 4) and value for money (4.7 vs 4.2). On deliverability, Kit (ConvertKit) reports 98.2% compared to 97.8% for AWeber — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Kit (ConvertKit) |
|---|---|---|---|
| Starting Price | 30% | $15/mo | $33/mo |
| Deliverability | 25% | 97.8% | 98.2% |
| Rating | 25% | 4.2/5 | 4.6/5 |
| Integrations | 10% | 750 | 90 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You want lower starting costs ($15/mo)
- + You're a small businesses
- + 600+ email templates (largest library)
Choose Kit (ConvertKit) if…
- + You're a podcasters
- + You're a authors
- + Excellent creator ecosystem with built-in monetization