AWeber vs Constant Contact
AWeber is a email marketing platform while Constant Contact is a all-in-one marketing platform. Constant Contact is the more affordable option at $12/mo, which is $3 less than AWeber's $15/mo entry point. AWeber offers a free plan (500 subscribers, 3,000 emails/month), while Constant Contact does not. Constant Contact has the edge with SMS marketing. Both tools work well for small businesses.
Quick Verdict
AWeber wins on deliverability, rating, integrations, free tier.
Constant Contact wins on price.
Best for most users: AWeber (small businesses).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Constant Contact
Small business marketing made easy
Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketing capabilities and social media integration set it apart, though its automation features lag behind newer competitors.
Feature Comparison
| Feature | AWeber | Constant Contact |
|---|---|---|
| Rating | 4.2/5 | 4.1/5 |
| Starting Price | $15/mo | $12/mo |
| Free Plan | 500 subscribers, 3,000 emails/month | No free plan |
| Founded | 1998 | 1995 |
| Email Templates | 600 | 300 |
| Integrations | 750 | 300 |
| Deliverability Rate | 97.8% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
AWeber: Pros & Cons
Pros
- + 600+ email templates (largest library)
- + 750+ integrations
- + Established and reliable (since 1998)
- + Free plan available
- + Excellent affiliate program (up to 50% recurring)
Cons
- − Interface feels dated compared to newer tools
- − Automation capabilities lag behind competitors
- − Free plan is limited
- − Lite plan restricts automations to 3
- − No SMS marketing
Constant Contact: Pros & Cons
Pros
- + Longest 60-day free trial in the industry
- + Excellent event marketing features
- + 300+ templates and integrations
- + Strong brand recognition and trust
- + Social media posting included
Cons
- − No free plan
- − Automation is basic on lower tiers
- − Gets expensive with larger lists
- − Interface feels outdated in places
- − Limited advanced features
The Verdict
AWeber and Constant Contact are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, AWeber reports 97.8% compared to 97% for Constant Contact — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Constant Contact |
|---|---|---|---|
| Starting Price | 30% | $15/mo | $12/mo Winner |
| Deliverability | 25% | 97.8% Winner | 97% |
| Rating | 25% | 4.2/5 Winner | 4.1/5 |
| Integrations | 10% | 750 Winner | 300 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You need a free plan to get started
- + You're a solopreneurs
- + You're a bloggers
Choose Constant Contact if…
- + You want lower starting costs ($12/mo)
- + You need SMS marketing
- + You're a nonprofits
- + You're a event marketing