AWeber vs Brevo (Sendinblue)
AWeber is a email marketing platform while Brevo (Sendinblue) is a all-in-one marketing platform. AWeber has been around since 1998, giving it a 14-year head start over Brevo (Sendinblue) (founded 2012). AWeber starts at $15/mo, while Brevo (Sendinblue) starts at $9/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started. Brevo (Sendinblue) has the edge with SMS marketing. Both tools work well for small businesses.
Quick Verdict
AWeber wins on deliverability, integrations.
Brevo (Sendinblue) wins on rating.
Best for most users: AWeber (small businesses).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
Feature Comparison
| Feature | AWeber | Brevo (Sendinblue) |
|---|---|---|
| Rating | 4.2/5 | 4.5/5 |
| Starting Price | $15/mo | $9/mo |
| Free Plan | 500 subscribers, 3,000 emails/month | Up to 100,000 contacts, 300 emails/day |
| Founded | 1998 | 2012 |
| Email Templates | 600 | 60 |
| Integrations | 750 | 60 |
| Deliverability Rate | 97.8% | 96.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | Yes | Yes |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
AWeber: Pros & Cons
Pros
- + 600+ email templates (largest library)
- + 750+ integrations
- + Established and reliable (since 1998)
- + Free plan available
- + Excellent affiliate program (up to 50% recurring)
Cons
- − Interface feels dated compared to newer tools
- − Automation capabilities lag behind competitors
- − Free plan is limited
- − Lite plan restricts automations to 3
- − No SMS marketing
Brevo (Sendinblue): Pros & Cons
Pros
- + Unique pricing model based on emails sent, not contacts
- + Free plan allows unlimited contacts
- + Built-in SMS, WhatsApp, and live chat
- + Transactional email support
- + Strong API for developers
Cons
- − Free plan limited to 300 emails per day
- − Fewer email templates than competitors
- − Interface can feel cluttered
- − Automation is less intuitive than specialized tools
- − Some features feel underdeveloped
The Verdict
Brevo (Sendinblue) edges ahead with a 4.5/5 rating compared to AWeber's 4.2/5. The gap comes mainly from value for money (4.7 vs 4.2) and support (4.6 vs 4.2). On deliverability, AWeber reports 97.8% compared to 96.5% for Brevo (Sendinblue) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Brevo (Sendinblue) |
|---|---|---|---|
| Starting Price | 30% | $15/mo | $9/mo |
| Deliverability | 25% | 97.8% Winner | 96.5% |
| Rating | 25% | 4.2/5 | 4.5/5 Winner |
| Integrations | 10% | 750 Winner | 60 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You're a solopreneurs
- + You're a bloggers
- + 600+ email templates (largest library)
Choose Brevo (Sendinblue) if…
- + You need SMS marketing
- + You're a ecommerce
- + You're a transactional email