AWeber vs Braze
AWeber is a email marketing platform while Braze is a all-in-one marketing platform. AWeber has been around since 1998, giving it a 13-year head start over Braze (founded 2011). AWeber starts at $15/mo, while Braze has custom pricing. Their pricing is not measured the same way, so we don't rank them on price. AWeber offers a free plan (500 subscribers, 3,000 emails/month), while Braze does not. AWeber stands out with landing pages, while Braze offers SMS marketing.
Quick Verdict
AWeber wins on deliverability, rating, integrations, free tier.
Best for most users: AWeber (small businesses).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
Feature Comparison
| Feature | AWeber | Braze |
|---|---|---|
| Rating | 4.2/5 | 4.1/5 |
| Starting Price | $15/mo | Custom |
| Free Plan | 500 subscribers, 3,000 emails/month | No free plan |
| Founded | 1998 | 2011 |
| Email Templates | 600 | 100 |
| Integrations | 750 | 170 |
| Deliverability Rate | 97.8% | 97.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | Yes | Yes |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
AWeber: Pros & Cons
Pros
- + 600+ email templates (largest library)
- + 750+ integrations
- + Established and reliable (since 1998)
- + Free plan available
- + Excellent affiliate program (up to 50% recurring)
Cons
- − Interface feels dated compared to newer tools
- − Automation capabilities lag behind competitors
- − Free plan is limited
- − Lite plan restricts automations to 3
- − No SMS marketing
Braze: Pros & Cons
Pros
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- + BrazeAI provides predictive intelligence and content optimization
- + 170+ turnkey integrations including data warehouses
- + Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- + Real-time data processing supports sub-second personalization at scale
Cons
- − Enterprise-only contracts typically start at $50,000+/year
- − Steep learning curve with complex setup requiring dedicated implementation resources
- − Overkill for small businesses or teams with simple email marketing needs
- − No free plan or self-serve trial available
- − Implementation timeline typically requires months, not days
The Verdict
AWeber and Braze are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, AWeber reports 97.8% compared to 97.5% for Braze — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Braze |
|---|---|---|---|
| Starting Price | 30% | $15/mo | Custom |
| Deliverability | 25% | 97.8% Winner | 97.5% |
| Rating | 25% | 4.2/5 Winner | 4.1/5 |
| Integrations | 10% | 750 Winner | 170 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses
- + You're a solopreneurs
Choose Braze if…
- + You need SMS marketing
- + You're a enterprise companies
- + You're a mobile first brands