AWeber vs Braze
AWeber is a email marketing platform while Braze is a all-in-one marketing platform. AWeber has been around since 1998, giving it a 13-year head start over Braze (founded 2011). Braze starts at custom pricing versus $15/mo for AWeber. AWeber offers a free plan (500 subscribers), while Braze does not. AWeber stands out with landing pages, while Braze offers SMS marketing.
Quick Verdict
AWeber wins on deliverability, integrations, free tier.
Braze wins on rating.
Best for most users: AWeber (small businesses).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
Feature Comparison
| Feature | AWeber | Braze |
|---|---|---|
| Rating | 4.2/5 | 4.4/5 |
| Starting Price | $15/mo | Custom |
| Free Plan | 500 subscribers | No free plan |
| Founded | 1998 | 2011 |
| Email Templates | 600 | 100 |
| Integrations | 750 | 170 |
| Deliverability Rate | 97.8% | 97.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
AWeber: Pros & Cons
Pros
- +600+ email templates (largest library)
- +750+ integrations
- +Established and reliable (since 1998)
- +Free plan available
- +Excellent affiliate program (up to 50% recurring)
Cons
- −Interface feels dated compared to newer tools
- −Automation capabilities lag behind competitors
- −Free plan is limited
- −Lite plan restricts automations to 3
- −No SMS marketing
Braze: Pros & Cons
Pros
- +Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- +BrazeAI provides predictive intelligence and content optimization
- +170+ turnkey integrations including data warehouses
- +Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- +Real-time data processing supports sub-second personalization at scale
Cons
- −Enterprise-only contracts typically start at $50,000+/year
- −Steep learning curve with complex setup requiring dedicated implementation resources
- −Overkill for small businesses or teams with simple email marketing needs
- −No free plan or self-serve trial available
- −Implementation timeline typically requires months, not days
The Verdict
Braze edges ahead with a 4.4/5 rating compared to AWeber's 4.2/5. The gap comes mainly from deliverability (4.7 vs 4) and feature depth (4.9 vs 4.3). On deliverability, AWeber reports 97.8% compared to 97.5% for Braze — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | Braze |
|---|---|---|---|
| Starting Price | 30% | $15/mo | Free |
| Deliverability | 25% | 97.8% | 97.5% |
| Rating | 25% | 4.2/5 | 4.4/5 |
| Integrations | 10% | 750 | 170 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses
- + You're a solopreneurs
Choose Braze if…
- + You need SMS marketing
- + You're a enterprise companies
- + You're a mobile first brands