AWeber vs BirdSend
AWeber and BirdSend are both popular choices in the email marketing platform space. AWeber has been around since 1998, giving it a 21-year head start over BirdSend (founded 2019). BirdSend is the more affordable option at $9/mo, which is $6 less than AWeber's $15/mo entry point. AWeber offers a free plan (500 subscribers, 3,000 emails/month), while BirdSend does not. AWeber has the edge with landing pages, a drag-and-drop editor. Both tools work well for solopreneurs and bloggers.
Quick Verdict
AWeber wins on deliverability, rating, integrations, free tier.
BirdSend wins on price.
Best for most users: AWeber (small businesses).
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
BirdSend
Affordable email marketing for content creators
BirdSend is a budget-friendly email marketing tool built for content creators. It focuses on deliverability and revenue tracking while keeping costs 3-5x lower than alternatives like ConvertKit and ActiveCampaign. All plans include unlimited sends, automation, and segmentation.
Feature Comparison
| Feature | AWeber | BirdSend |
|---|---|---|
| Rating | 4.2/5 | 4/5 |
| Starting Price | $15/mo | $9/mo |
| Free Plan | 500 subscribers, 3,000 emails/month | No free plan |
| Founded | 1998 | 2019 |
| Email Templates | 600 | 20 |
| Integrations | 750 | 15 |
| Deliverability Rate | 97.8% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | No |
| SMS Marketing | No | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | No |
| Web Push Notifications | Yes | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
AWeber: Pros & Cons
Pros
- + 600+ email templates (largest library)
- + 750+ integrations
- + Established and reliable (since 1998)
- + Free plan available
- + Excellent affiliate program (up to 50% recurring)
Cons
- − Interface feels dated compared to newer tools
- − Automation capabilities lag behind competitors
- − Free plan is limited
- − Lite plan restricts automations to 3
- − No SMS marketing
BirdSend: Pros & Cons
Pros
- + Extremely affordable at 3-5x cheaper than competitors like ConvertKit
- + Unique revenue-per-email tracking shows which emails make money
- + Unlimited email sends on all plans
- + Free migration from other providers
- + Pricing designed specifically for content creators on tight budgets
Cons
- − No free plan, only a 7-day free trial
- − Limited template selection and no drag-and-drop editor
- − Fewer integrations than established competitors
- − No landing page builder or SMS marketing
- − Very limited third-party integrations compared to established tools
The Verdict
AWeber edges ahead with a 4.2/5 rating compared to BirdSend's 4/5. The gap comes mainly from feature depth (4.3 vs 3) and support (4.2 vs 3.6). On deliverability, AWeber reports 97.8% compared to 97% for BirdSend — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | AWeber | BirdSend |
|---|---|---|---|
| Starting Price | 30% | $15/mo | $9/mo Winner |
| Deliverability | 25% | 97.8% Winner | 97% |
| Rating | 25% | 4.2/5 Winner | 4/5 |
| Integrations | 10% | 750 Winner | 15 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose AWeber if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses
- + You're a creators
Choose BirdSend if…
- + You want lower starting costs ($9/mo)
- + You're a content creators
- + You're a course creators