Apollo.io vs Reply.io
Apollo.io and Reply.io are both popular choices in the cold email outreach tool space. Reply.io is the more affordable option at $49/mo — that's $10 less per month than Apollo.io's $59/mo entry point. Apollo.io offers a free plan (Unlimited email credits (fair use ~250/day), 5 mobile credits, 10 export credits/month), while Reply.io does not. Reply.io has the edge with SMS marketing. Both tools work well for sales teams and sdrs.
Quick Verdict
Apollo.io wins on rating, free tier.
Reply.io wins on price.
Best for most users: Apollo.io (sales teams).
Apollo.io
Sales intelligence platform with 210M+ contacts and built-in outreach
Apollo.io is the leading sales intelligence platform with a 210M+ contact database, built-in email sequences, dialer, and meeting scheduler. It earned #1 rankings across multiple G2 categories in Winter 2026, making it the most popular tool for B2B sales teams that need prospecting, outreach, and analytics in one platform. Free plan available with unlimited email credits.
Reply.io
AI-powered sales engagement across email, LinkedIn, calls, and SMS
Reply.io is an AI-powered sales engagement platform that unifies email, LinkedIn, calls, SMS, and WhatsApp into multichannel sequences for B2B outreach. Its standout AI SDR Agent automates prospecting and reply handling, while the Agency plan supports multi-client white-label campaigns. Used by over 3,000 companies, it starts at $49/user/month.
Feature Comparison
| Feature | Apollo.io | Reply.io |
|---|---|---|
| Rating | 4.7/5 | 4.6/5 |
| Starting Price | $59/mo | $49/mo |
| Free Plan | Unlimited email credits (fair use ~250/day), 5 mobile credits, 10 export credits/month | No free plan |
| Founded | 2015 | 2014 |
| Email Templates | 50 | 50 |
| Integrations | 60 | 60 |
| Deliverability Rate | 95% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✕ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✕ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Apollo.io: Pros & Cons
Pros
- +Massive 210M+ contact database with powerful filtering including job title, company size, tech stack, and buying intent signals
- +Generous free plan with unlimited email credits makes it accessible for solo founders and early-stage startups
- +Earned #1 rankings and 624 badges in G2's Winter 2026 report across multiple sales intelligence categories
- +Built-in email sequences, dialer, and meeting scheduler eliminate need for separate outreach tools
- +LinkedIn Chrome extension provides instant access to contact data while browsing profiles
Cons
- −Data accuracy estimated at only 65% overall, with phone numbers often being generic corporate lines rather than direct dials
- −Email bounce rates of 15-25% reported by users, higher than dedicated email verification services
- −Credit system for phone numbers and exports adds significant hidden costs beyond the per-seat subscription price
- −Organization plan requires minimum 3 users at $149/each, making the top tier expensive for small teams
- −Customer support frequently criticized as slow and unresponsive, especially for non-enterprise accounts
Reply.io: Pros & Cons
Pros
- +True multichannel sequences combining email, LinkedIn, calls, SMS, and WhatsApp in unified workflows
- +AI SDR Agent autonomously handles outreach and reply management, reducing manual SDR workload
- +Bundled data credits included with plans for lead sourcing without separate subscriptions
- +Agency plan with multi-client management and white-label options purpose-built for sales agencies
- +14-day free trial on all plans lets teams test the full feature set before committing
Cons
- −Per-seat pricing at $49-139/user/month becomes expensive for teams with 10+ SDRs
- −Initial setup and configuration of multichannel sequences has a significant learning curve
- −Some users report occasional bugs in LinkedIn automation that require manual intervention
- −Data credits can run out quickly for teams doing heavy prospecting, requiring costly add-ons
- −Email deliverability features like warmup are less mature than dedicated tools like Instantly or Lemlist
The Verdict
Apollo.io and Reply.io are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality.
| Criterion | Weight | Apollo.io | Reply.io |
|---|---|---|---|
| Starting Price | 30% | $59/mo | $49/mo |
| Deliverability | 25% | 95% | 95% |
| Rating | 25% | 4.7/5 | 4.6/5 |
| Integrations | 10% | 60 | 60 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Apollo.io if…
- + You need a free plan to get started
- + You're a b2b lead generation
- + You're a revenue operations
Choose Reply.io if…
- + You want lower starting costs ($49/mo)
- + You need SMS marketing
- + You're a agencies
- + You're a b2b companies