ActiveCampaign vs Omnisend
ActiveCampaign is a all-in-one marketing platform while Omnisend is a email marketing platform. ActiveCampaign has been around since 2003, giving it a 11-year head start over Omnisend (founded 2014). ActiveCampaign starts at $15/mo billed annually, while Omnisend starts at $16/mo. Their pricing is not measured the same way, so we don't rank them on price. Omnisend offers a free plan (250 contacts, 500 emails/month), while ActiveCampaign does not. Both tools work well for ecommerce.
Quick Verdict
ActiveCampaign wins on integrations.
Omnisend wins on deliverability, rating, free tier.
Best for most users: Omnisend (ecommerce).
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with a built-in CRM, making it ideal for businesses that need sophisticated automation workflows and sales pipeline management.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | ActiveCampaign | Omnisend |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Starting Price | $15/mo billed annually | $16/mo |
| Free Plan | No free plan | 250 contacts, 500 emails/month |
| Founded | 2003 | 2014 |
| Email Templates | 250 | 130 |
| Integrations | 900 | 200 |
| Deliverability Rate | 97.5% | 98.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
ActiveCampaign: Pros & Cons
Pros
- + Industry-leading automation builder
- + Built-in CRM for sales teams
- + 900+ integrations (largest ecosystem)
- + Excellent deliverability
- + Powerful segmentation and contact scoring
Cons
- − No free plan available
- − Steep learning curve for beginners
- − Gets expensive with higher-tier features
- − Reporting could be more intuitive
- − Landing page builder is basic compared to dedicated tools
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
The Verdict
ActiveCampaign and Omnisend are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 97.5% for ActiveCampaign — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | ActiveCampaign | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $15/mo billed annually | $16/mo |
| Deliverability | 25% | 97.5% | 98.5% Winner |
| Rating | 25% | 4.5/5 | 4.6/5 Winner |
| Integrations | 10% | 900 Winner | 200 |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ActiveCampaign if…
- + You're a agencies
- + You're a b2b
- + Industry-leading automation builder
Choose Omnisend if…
- + You need a free plan to get started
- + You're a shopify
- + You're a woocommerce