ActiveCampaign vs Omnisend
ActiveCampaign is a all-in-one marketing platform while Omnisend is a email marketing platform. ActiveCampaign has been around since 2003, giving it a 11-year head start over Omnisend (founded 2014). Omnisend is the more affordable option at $11/mo — that's $4 less than ActiveCampaign's $15/mo entry point. Omnisend offers a free plan (250 subscribers), while ActiveCampaign does not. Both tools work well for ecommerce.
Quick Verdict
ActiveCampaign wins on integrations.
Omnisend wins on price, deliverability, rating, free tier.
Best for most users: Omnisend (ecommerce).
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with a built-in CRM, making it ideal for businesses that need sophisticated automation workflows and sales pipeline management.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | ActiveCampaign | Omnisend |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Starting Price | $15/mo | $11/mo |
| Free Plan | No free plan | 250 subscribers |
| Founded | 2003 | 2014 |
| Email Templates | 250 | 130 |
| Integrations | 900 | 130 |
| Deliverability Rate | 97.5% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
ActiveCampaign: Pros & Cons
Pros
- +Industry-leading automation builder
- +Built-in CRM for sales teams
- +900+ integrations (largest ecosystem)
- +Excellent deliverability
- +Powerful segmentation and contact scoring
Cons
- −No free plan available
- −Steep learning curve for beginners
- −Gets expensive with higher-tier features
- −Reporting could be more intuitive
- −Landing page builder is basic compared to dedicated tools
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
ActiveCampaign and Omnisend are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 97.5% for ActiveCampaign — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | ActiveCampaign | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $15/mo | $11/mo |
| Deliverability | 25% | 97.5% | 98.5% |
| Rating | 25% | 4.5/5 | 4.6/5 |
| Integrations | 10% | 900 | 130 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ActiveCampaign if…
- + You're a agencies
- + You're a b2b
- + Industry-leading automation builder
Choose Omnisend if…
- + You want lower starting costs ($11/mo)
- + You need a free plan to get started
- + You're a shopify
- + You're a woocommerce