ActiveCampaign vs Moosend
ActiveCampaign is a all-in-one marketing platform while Moosend is a email marketing platform. ActiveCampaign has been around since 2003, giving it a 8-year head start over Moosend (founded 2011). ActiveCampaign starts at $15/mo billed annually, while Moosend starts at $9/mo. Their pricing is not measured the same way, so we don't rank them on price. ActiveCampaign has the edge with SMS marketing. Both tools work well for ecommerce and agencies.
Quick Verdict
ActiveCampaign wins on integrations.
Moosend wins on deliverability, rating.
Best for most users: Moosend (small businesses).
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with a built-in CRM, making it ideal for businesses that need sophisticated automation workflows and sales pipeline management.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | ActiveCampaign | Moosend |
|---|---|---|
| Rating | 4.5/5 | 4.7/5 |
| Starting Price | $15/mo billed annually | $9/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2003 | 2011 |
| Email Templates | 250 | 80 |
| Integrations | 900 | 100 |
| Deliverability Rate | 97.5% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | No | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
ActiveCampaign: Pros & Cons
Pros
- + Industry-leading automation builder
- + Built-in CRM for sales teams
- + 900+ integrations (largest ecosystem)
- + Excellent deliverability
- + Powerful segmentation and contact scoring
Cons
- − No free plan available
- − Steep learning curve for beginners
- − Gets expensive with higher-tier features
- − Reporting could be more intuitive
- − Landing page builder is basic compared to dedicated tools
Moosend: Pros & Cons
Pros
- + Very affordable starting at $9/month
- + Unlimited emails on all plans
- + Solid automation for the price
- + 40% lifetime recurring affiliate program
- + Built-in transactional email support
Cons
- − No free plan (30-day trial only)
- − Smaller integration ecosystem
- − No SMS marketing
- − Brand less well-known
- − Enterprise pricing not transparent
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to ActiveCampaign's 4.5/5. The gap comes mainly from value for money (4.8 vs 4.3) and deliverability (4.7 vs 4.4). On deliverability, Moosend reports 98% compared to 97.5% for ActiveCampaign — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | ActiveCampaign | Moosend |
|---|---|---|---|
| Starting Price | 30% | $15/mo billed annually | $9/mo |
| Deliverability | 25% | 97.5% | 98% Winner |
| Rating | 25% | 4.5/5 | 4.7/5 Winner |
| Integrations | 10% | 900 Winner | 100 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ActiveCampaign if…
- + You need SMS marketing
- + You're a b2b
- + You're a saas
Choose Moosend if…
- + You're a small businesses
- + You're a startups
- + Very affordable starting at $9/month