ActiveCampaign vs Maropost
ActiveCampaign and Maropost are both popular choices in the all-in-one marketing platform space. ActiveCampaign has been around since 2003, giving it a 8-year head start over Maropost (founded 2011). ActiveCampaign starts at $15/mo billed annually, while Maropost starts at $279/mo. Their pricing is not measured the same way, so we don't rank them on price.
Quick Verdict
ActiveCampaign wins on rating, integrations.
Maropost wins on deliverability.
Best for most users: ActiveCampaign (ecommerce).
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with a built-in CRM, making it ideal for businesses that need sophisticated automation workflows and sales pipeline management.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | ActiveCampaign | Maropost |
|---|---|---|
| Rating | 4.5/5 | 3.9/5 |
| Starting Price | $15/mo billed annually | $279/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2003 | 2011 |
| Email Templates | 250 | 100 |
| Integrations | 900 | 50 |
| Deliverability Rate | 97.5% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
ActiveCampaign: Pros & Cons
Pros
- + Industry-leading automation builder
- + Built-in CRM for sales teams
- + 900+ integrations (largest ecosystem)
- + Excellent deliverability
- + Powerful segmentation and contact scoring
Cons
- − No free plan available
- − Steep learning curve for beginners
- − Gets expensive with higher-tier features
- − Reporting could be more intuitive
- − Landing page builder is basic compared to dedicated tools
Maropost: Pros & Cons
Pros
- + Unified commerce and marketing platform under one roof
- + Strong deliverability with 98% claimed rate
- + Cross-channel automation across email, SMS, and Meta ads
- + Deep ecommerce integrations with Shopify and Salesforce
- + Unified platform covers email, SMS, and web push in one dashboard
Cons
- − Expensive starting at $279/mo with 12-month commitment
- − No free plan or free trial
- − Steep learning curve due to platform complexity
- − Pricing requires contacting sales for exact quotes
- − Smaller user community means fewer third-party tutorials and resources
The Verdict
ActiveCampaign edges ahead with a 4.5/5 rating compared to Maropost's 3.9/5. The gap comes mainly from support (4.7 vs 3.7) and ease of use (4.5 vs 3.6). On deliverability, Maropost reports 98% compared to 97.5% for ActiveCampaign — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | ActiveCampaign | Maropost |
|---|---|---|---|
| Starting Price | 30% | $15/mo billed annually | $279/mo |
| Deliverability | 25% | 97.5% | 98% Winner |
| Rating | 25% | 4.5/5 Winner | 3.9/5 |
| Integrations | 10% | 900 Winner | 50 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ActiveCampaign if…
- + You're a ecommerce
- + You're a agencies
- + Industry-leading automation builder
Choose Maropost if…
- + You're a ecommerce businesses
- + You're a mid market companies
- + Unified commerce and marketing platform under one roof