ActiveCampaign vs Mailmodo
ActiveCampaign is a all-in-one marketing platform while Mailmodo is a email marketing platform. ActiveCampaign has been around since 2003, giving it a 17-year head start over Mailmodo (founded 2020). ActiveCampaign starts at $15/mo billed annually, while Mailmodo starts at $99/mo. Their pricing is not measured the same way, so we don't rank them on price. Mailmodo offers a free plan (500 contacts, 2,000 email sending credits, 1 team member, 1 active journey), while ActiveCampaign does not. ActiveCampaign has the edge with landing pages, SMS marketing.
Quick Verdict
ActiveCampaign wins on deliverability, integrations.
Mailmodo wins on free tier.
Best for most users: ActiveCampaign (ecommerce).
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with a built-in CRM, making it ideal for businesses that need sophisticated automation workflows and sales pipeline management.
Mailmodo
Interactive AMP email marketing with in-email forms and surveys
Mailmodo is the pioneering interactive email marketing platform that uses AMP technology to let recipients fill forms, take surveys, book meetings, and make purchases directly inside emails without clicking through to a landing page. With AI-powered template generation and a drag-and-drop editor, it makes interactive email creation accessible to marketers seeking 2-3x higher engagement rates, starting at $49/month.
Feature Comparison
| Feature | ActiveCampaign | Mailmodo |
|---|---|---|
| Rating | 4.5/5 | 4.5/5 |
| Starting Price | $15/mo billed annually | $99/mo |
| Free Plan | No free plan | 500 contacts, 2,000 email sending credits, 1 team member, 1 active journey |
| Founded | 2003 | 2020 |
| Email Templates | 250 | 100 |
| Integrations | 900 | 40 |
| Deliverability Rate | 97.5% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | No | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
ActiveCampaign: Pros & Cons
Pros
- + Industry-leading automation builder
- + Built-in CRM for sales teams
- + 900+ integrations (largest ecosystem)
- + Excellent deliverability
- + Powerful segmentation and contact scoring
Cons
- − No free plan available
- − Steep learning curve for beginners
- − Gets expensive with higher-tier features
- − Reporting could be more intuitive
- − Landing page builder is basic compared to dedicated tools
Mailmodo: Pros & Cons
Pros
- + Interactive AMP emails allow recipients to fill forms, book meetings, and make purchases directly inside the email without leaving their inbox
- + Drag-and-drop editor with AI-powered template generation makes creating interactive emails accessible to non-technical marketers
- + Proven to increase engagement — interactive emails report 2-3x higher click rates than traditional HTML emails
- + AMP support extended to Apple Mail through innovative workarounds beyond just Gmail and Yahoo
- + 21-day free trial gives ample time to test interactive email capabilities before committing
Cons
- − AMP email support is limited to Gmail, Yahoo, Mail.ru, and Apple Mail — Outlook and other clients fall back to HTML
- − Starting at $49/month for just 2,500 contacts makes it expensive compared to traditional email platforms
- − Relatively new platform (founded 2020) with a smaller feature set than established competitors
- − No SMS marketing or multichannel capabilities — email only
- − Learning curve for understanding AMP email limitations and designing for fallback HTML rendering
The Verdict
ActiveCampaign and Mailmodo are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, ActiveCampaign reports 97.5% compared to 95% for Mailmodo — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | ActiveCampaign | Mailmodo |
|---|---|---|---|
| Starting Price | 30% | $15/mo billed annually | $99/mo |
| Deliverability | 25% | 97.5% Winner | 95% |
| Rating | 25% | 4.5/5 | 4.5/5 |
| Integrations | 10% | 900 Winner | 40 |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ActiveCampaign if…
- + You need SMS marketing
- + You need built-in landing pages
- + You're a ecommerce
- + You're a agencies
Choose Mailmodo if…
- + You need a free plan to get started
- + You're a marketers seeking higher engagement
- + You're a ecommerce brands