ActiveCampaign vs Mailjet
ActiveCampaign is a all-in-one marketing platform while Mailjet is a email marketing platform. ActiveCampaign has been around since 2003, giving it a 7-year head start over Mailjet (founded 2010). ActiveCampaign starts at $15/mo billed annually, while Mailjet starts at $9/mo. Their pricing is not measured the same way, so we don't rank them on price. Mailjet offers a free plan (6,000 emails/month (200/day), 1,000 contacts), while ActiveCampaign does not. ActiveCampaign has the edge with ecommerce integrations.
Quick Verdict
ActiveCampaign wins on deliverability, rating, integrations.
Mailjet wins on free tier.
Best for most users: ActiveCampaign (ecommerce).
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with a built-in CRM, making it ideal for businesses that need sophisticated automation workflows and sales pipeline management.
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Feature Comparison
| Feature | ActiveCampaign | Mailjet |
|---|---|---|
| Rating | 4.5/5 | 4/5 |
| Starting Price | $15/mo billed annually | $9/mo |
| Free Plan | No free plan | 6,000 emails/month (200/day), 1,000 contacts |
| Founded | 2003 | 2010 |
| Email Templates | 250 | 70 |
| Integrations | 900 | 110 |
| Deliverability Rate | 97.5% | 88% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | No |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
ActiveCampaign: Pros & Cons
Pros
- + Industry-leading automation builder
- + Built-in CRM for sales teams
- + 900+ integrations (largest ecosystem)
- + Excellent deliverability
- + Powerful segmentation and contact scoring
Cons
- − No free plan available
- − Steep learning curve for beginners
- − Gets expensive with higher-tier features
- − Reporting could be more intuitive
- − Landing page builder is basic compared to dedicated tools
Mailjet: Pros & Cons
Pros
- + Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- + Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- + Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- + RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- + Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- − Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- − No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- − Many of the 110 integrations route through Zapier rather than being native direct connections
- − Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- − Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
The Verdict
ActiveCampaign edges ahead with a 4.5/5 rating compared to Mailjet's 4/5. The gap comes mainly from deliverability (4.4 vs 3.5) and support (4.7 vs 3.9). On deliverability, ActiveCampaign reports 97.5% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | ActiveCampaign | Mailjet |
|---|---|---|---|
| Starting Price | 30% | $15/mo billed annually | $9/mo |
| Deliverability | 25% | 97.5% Winner | 88% |
| Rating | 25% | 4.5/5 Winner | 4/5 |
| Integrations | 10% | 900 Winner | 110 |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ActiveCampaign if…
- + You need ecommerce integrations
- + You're a ecommerce
- + You're a agencies
Choose Mailjet if…
- + You need a free plan to get started
- + You're a marketing teams needing real time email collaboration
- + You're a european businesses requiring gdpr compliant email