ActiveCampaign vs Mailjet
ActiveCampaign is a all-in-one marketing platform while Mailjet is a email marketing platform. ActiveCampaign has been around since 2003, giving it a 7-year head start over Mailjet (founded 2010). Mailjet starts at $9/mo versus $19/mo for ActiveCampaign. Mailjet offers a free plan (6,000 emails/month (200/day), 1,000 contacts), while ActiveCampaign does not. ActiveCampaign has the edge with ecommerce integrations.
Quick Verdict
ActiveCampaign wins on deliverability, rating, integrations.
Mailjet wins on price, free tier.
Best for most users: ActiveCampaign (ecommerce).
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with a built-in CRM, making it ideal for businesses that need sophisticated automation workflows and sales pipeline management.
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Feature Comparison
| Feature | ActiveCampaign | Mailjet |
|---|---|---|
| Rating | 4.5/5 | 4/5 |
| Starting Price | $19/mo | $9/mo |
| Free Plan | No free plan | 6,000 emails/month (200/day), 1,000 contacts |
| Founded | 2003 | 2010 |
| Email Templates | 250 | 70 |
| Integrations | 900 | 110 |
| Deliverability Rate | 97.5% | 88% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
ActiveCampaign: Pros & Cons
Pros
- +Industry-leading automation builder
- +Built-in CRM for sales teams
- +900+ integrations (largest ecosystem)
- +Excellent deliverability
- +Powerful segmentation and contact scoring
Cons
- −No free plan available
- −Steep learning curve for beginners
- −Gets expensive with higher-tier features
- −Reporting could be more intuitive
- −Landing page builder is basic compared to dedicated tools
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
The Verdict
ActiveCampaign edges ahead with a 4.5/5 rating compared to Mailjet's 4/5. The gap comes mainly from deliverability (4.4 vs 3.5) and support (4.7 vs 3.9). On deliverability, ActiveCampaign reports 97.5% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | ActiveCampaign | Mailjet |
|---|---|---|---|
| Starting Price | 30% | $19/mo | $9/mo |
| Deliverability | 25% | 97.5% | 88% |
| Rating | 25% | 4.5/5 | 4/5 |
| Integrations | 10% | 900 | 110 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ActiveCampaign if…
- + You need ecommerce integrations
- + You're a ecommerce
- + You're a agencies
Choose Mailjet if…
- + You want lower starting costs ($9/mo)
- + You need a free plan to get started
- + You're a marketing teams needing real time email collaboration
- + You're a european businesses requiring gdpr compliant email