ActiveCampaign vs Iterable
ActiveCampaign and Iterable are both popular choices in the all-in-one marketing platform space. ActiveCampaign has been around since 2003, giving it a 10-year head start over Iterable (founded 2013). ActiveCampaign starts at $15/mo billed annually, while Iterable has custom pricing. Their pricing is not measured the same way, so we don't rank them on price. ActiveCampaign has the edge with landing pages.
Quick Verdict
ActiveCampaign wins on deliverability, rating, integrations.
Best for most users: ActiveCampaign (ecommerce).
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with a built-in CRM, making it ideal for businesses that need sophisticated automation workflows and sales pipeline management.
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Feature Comparison
| Feature | ActiveCampaign | Iterable |
|---|---|---|
| Rating | 4.5/5 | 4.1/5 |
| Starting Price | $15/mo billed annually | Custom |
| Free Plan | No free plan | No free plan |
| Founded | 2003 | 2013 |
| Email Templates | 250 | 80 |
| Integrations | 900 | 150 |
| Deliverability Rate | 97.5% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
ActiveCampaign: Pros & Cons
Pros
- + Industry-leading automation builder
- + Built-in CRM for sales teams
- + 900+ integrations (largest ecosystem)
- + Excellent deliverability
- + Powerful segmentation and contact scoring
Cons
- − No free plan available
- − Steep learning curve for beginners
- − Gets expensive with higher-tier features
- − Reporting could be more intuitive
- − Landing page builder is basic compared to dedicated tools
Iterable: Pros & Cons
Pros
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- + AI-powered send time optimization and content personalization
- + Flexible data model with real-time behavioral event tracking
- + 150+ technology partner integrations
- + AI-powered send time optimization improves engagement across channels
Cons
- − No public pricing, requires demo and sales conversation
- − No free plan or self-service trial
- − Complex initial setup typically requires a dedicated implementation phase
- − Too expensive for small businesses
- − Pricing is not publicly listed — requires sales conversation
The Verdict
ActiveCampaign edges ahead with a 4.5/5 rating compared to Iterable's 4.1/5. The gap comes mainly from value for money (4.3 vs 3.4) and ease of use (4.5 vs 4). On deliverability, ActiveCampaign reports 97.5% compared to 97% for Iterable — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | ActiveCampaign | Iterable |
|---|---|---|---|
| Starting Price | 30% | $15/mo billed annually | Custom |
| Deliverability | 25% | 97.5% Winner | 97% |
| Rating | 25% | 4.5/5 Winner | 4.1/5 |
| Integrations | 10% | 900 Winner | 150 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ActiveCampaign if…
- + You need built-in landing pages
- + You're a ecommerce
- + You're a agencies
Choose Iterable if…
- + You're a growth stage companies
- + You're a consumer brands
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging