ActiveCampaign vs Iterable
ActiveCampaign and Iterable are both popular choices in the all-in-one marketing platform space. ActiveCampaign has been around since 2003, giving it a 10-year head start over Iterable (founded 2013). Iterable starts at custom pricing versus $15/mo for ActiveCampaign. ActiveCampaign has the edge with landing pages.
Quick Verdict
ActiveCampaign wins on deliverability, rating, integrations.
Best for most users: ActiveCampaign (ecommerce).
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with a built-in CRM, making it ideal for businesses that need sophisticated automation workflows and sales pipeline management.
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Feature Comparison
| Feature | ActiveCampaign | Iterable |
|---|---|---|
| Rating | 4.5/5 | 4.3/5 |
| Starting Price | $15/mo | Custom |
| Free Plan | No free plan | No free plan |
| Founded | 2003 | 2013 |
| Email Templates | 250 | 80 |
| Integrations | 900 | 150 |
| Deliverability Rate | 97.5% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
ActiveCampaign: Pros & Cons
Pros
- +Industry-leading automation builder
- +Built-in CRM for sales teams
- +900+ integrations (largest ecosystem)
- +Excellent deliverability
- +Powerful segmentation and contact scoring
Cons
- −No free plan available
- −Steep learning curve for beginners
- −Gets expensive with higher-tier features
- −Reporting could be more intuitive
- −Landing page builder is basic compared to dedicated tools
Iterable: Pros & Cons
Pros
- +Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- +AI-powered send time optimization and content personalization
- +Flexible data model with real-time behavioral event tracking
- +150+ technology partner integrations
- +AI-powered send time optimization improves engagement across channels
Cons
- −No public pricing, requires demo and sales conversation
- −No free plan or self-service trial
- −Complex initial setup typically requires a dedicated implementation phase
- −Too expensive for small businesses
- −Pricing is not publicly listed — requires sales conversation
The Verdict
ActiveCampaign edges ahead with a 4.5/5 rating compared to Iterable's 4.3/5. The gap comes mainly from value for money (4.3 vs 3.4) and ease of use (4.5 vs 4). On deliverability, ActiveCampaign reports 97.5% compared to 97% for Iterable — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | ActiveCampaign | Iterable |
|---|---|---|---|
| Starting Price | 30% | $15/mo | Free |
| Deliverability | 25% | 97.5% | 97% |
| Rating | 25% | 4.5/5 | 4.3/5 |
| Integrations | 10% | 900 | 150 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ActiveCampaign if…
- + You need built-in landing pages
- + You're a ecommerce
- + You're a agencies
Choose Iterable if…
- + You're a growth stage companies
- + You're a consumer brands
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging