ActiveCampaign vs GetResponse
ActiveCampaign and GetResponse are both popular choices in the all-in-one marketing platform space. GetResponse has been around since 1998, giving it a 5-year head start over ActiveCampaign (founded 2003). ActiveCampaign is the more affordable option at $15/mo — that's $4 less than GetResponse's $19/mo entry point. Both tools work well for ecommerce and agencies.
Quick Verdict
ActiveCampaign wins on price, rating, integrations.
GetResponse wins on deliverability.
Best for most users: ActiveCampaign (ecommerce).
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with a built-in CRM, making it ideal for businesses that need sophisticated automation workflows and sales pipeline management.
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Feature Comparison
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Rating | 4.5/5 | 4.3/5 |
| Starting Price | $15/mo | $19/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2003 | 1998 |
| Email Templates | 250 | 200 |
| Integrations | 900 | 170 |
| Deliverability Rate | 97.5% | 99% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
ActiveCampaign: Pros & Cons
Pros
- +Industry-leading automation builder
- +Built-in CRM for sales teams
- +900+ integrations (largest ecosystem)
- +Excellent deliverability
- +Powerful segmentation and contact scoring
Cons
- −No free plan available
- −Steep learning curve for beginners
- −Gets expensive with higher-tier features
- −Reporting could be more intuitive
- −Landing page builder is basic compared to dedicated tools
GetResponse: Pros & Cons
Pros
- +All-in-one platform with webinars, landing pages, and funnels
- +Excellent automation builder with visual workflows
- +Built-in webinar hosting
- +Strong deliverability (99%+)
- +Competitive pricing for feature set
Cons
- −Free plan limited to 500 subscribers
- −Interface can feel overwhelming for beginners
- −Webinar quality not comparable to dedicated platforms
- −Customer support response times vary
- −Some features locked behind higher tiers
The Verdict
ActiveCampaign edges ahead with a 4.5/5 rating compared to GetResponse's 4.3/5. The gap comes mainly from feature depth (4.7 vs 4.3) and support (4.7 vs 4.3). On deliverability, GetResponse reports 99% compared to 97.5% for ActiveCampaign — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | ActiveCampaign | GetResponse |
|---|---|---|---|
| Starting Price | 30% | $15/mo | $19/mo |
| Deliverability | 25% | 97.5% | 99% |
| Rating | 25% | 4.5/5 | 4.3/5 |
| Integrations | 10% | 900 | 170 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ActiveCampaign if…
- + You want lower starting costs ($15/mo)
- + You're a b2b
- + You're a saas
Choose GetResponse if…
- + You're a small businesses
- + You're a solopreneurs
- + All-in-one platform with webinars, landing pages, and funnels