ActiveCampaign vs Encharge
ActiveCampaign and Encharge are both popular choices in the all-in-one marketing platform space. ActiveCampaign has been around since 2003, giving it a 15-year head start over Encharge (founded 2018). ActiveCampaign starts at $15/mo billed annually, while Encharge starts at $99/mo. Their pricing is not measured the same way, so we don't rank them on price. ActiveCampaign has the edge with landing pages, SMS marketing.
Quick Verdict
ActiveCampaign wins on deliverability, rating, integrations.
Best for most users: ActiveCampaign (ecommerce).
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with a built-in CRM, making it ideal for businesses that need sophisticated automation workflows and sales pipeline management.
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Feature Comparison
| Feature | ActiveCampaign | Encharge |
|---|---|---|
| Rating | 4.5/5 | 4/5 |
| Starting Price | $15/mo billed annually | $99/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2003 | 2018 |
| Email Templates | 250 | 30 |
| Integrations | 900 | 55 |
| Deliverability Rate | 97.5% | 96.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | No |
| Web Push Notifications | No | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | Yes |
ActiveCampaign: Pros & Cons
Pros
- + Industry-leading automation builder
- + Built-in CRM for sales teams
- + 900+ integrations (largest ecosystem)
- + Excellent deliverability
- + Powerful segmentation and contact scoring
Cons
- − No free plan available
- − Steep learning curve for beginners
- − Gets expensive with higher-tier features
- − Reporting could be more intuitive
- − Landing page builder is basic compared to dedicated tools
Encharge: Pros & Cons
Pros
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- + Visual flow builder is intuitive with granular event-based triggers
- + Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- + 14-day free trial with no credit card required
- + Visual flow builder makes complex automation sequences easy to understand
Cons
- − No free plan and pricing starts at $99/mo for 2,000 subscribers ($79/mo billed annually)
- − No SMS or push notification channels
- − Template library is limited compared to competitors
- − Smaller integration ecosystem than enterprise alternatives
- − No built-in landing page builder — requires third-party tools
The Verdict
ActiveCampaign edges ahead with a 4.5/5 rating compared to Encharge's 4/5. The gap comes mainly from support (4.7 vs 3.9) and value for money (4.3 vs 3.8). On deliverability, ActiveCampaign reports 97.5% compared to 96.5% for Encharge — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | ActiveCampaign | Encharge |
|---|---|---|---|
| Starting Price | 30% | $15/mo billed annually | $99/mo |
| Deliverability | 25% | 97.5% Winner | 96.5% |
| Rating | 25% | 4.5/5 Winner | 4/5 |
| Integrations | 10% | 900 Winner | 55 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ActiveCampaign if…
- + You need SMS marketing
- + You need built-in landing pages
- + You're a ecommerce
- + You're a agencies
Choose Encharge if…
- + You're a SaaS companies
- + You're a product led growth teams
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails