ActiveCampaign vs Braze
ActiveCampaign and Braze are both popular choices in the all-in-one marketing platform space. ActiveCampaign has been around since 2003, giving it a 8-year head start over Braze (founded 2011). ActiveCampaign starts at $15/mo billed annually, while Braze has custom pricing. Their pricing is not measured the same way, so we don't rank them on price. ActiveCampaign has the edge with landing pages.
Quick Verdict
ActiveCampaign wins on rating, integrations.
Best for most users: ActiveCampaign (ecommerce).
ActiveCampaign
Marketing automation that drives growth
ActiveCampaign is widely regarded as having the best marketing automation capabilities in the email marketing space. It combines email marketing with a built-in CRM, making it ideal for businesses that need sophisticated automation workflows and sales pipeline management.
Braze
Rewrite the rules of customer engagement with AI
Braze is a leading enterprise customer engagement platform that enables brands to orchestrate personalized, cross-channel experiences at massive scale. With AI-powered decisioning and real-time journey orchestration, it is purpose-built for large consumer brands and mobile-first companies.
Feature Comparison
| Feature | ActiveCampaign | Braze |
|---|---|---|
| Rating | 4.5/5 | 4.1/5 |
| Starting Price | $15/mo billed annually | Custom |
| Free Plan | No free plan | No free plan |
| Founded | 2003 | 2011 |
| Email Templates | 250 | 100 |
| Integrations | 900 | 170 |
| Deliverability Rate | 97.5% | 97.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | Yes | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
ActiveCampaign: Pros & Cons
Pros
- + Industry-leading automation builder
- + Built-in CRM for sales teams
- + 900+ integrations (largest ecosystem)
- + Excellent deliverability
- + Powerful segmentation and contact scoring
Cons
- − No free plan available
- − Steep learning curve for beginners
- − Gets expensive with higher-tier features
- − Reporting could be more intuitive
- − Landing page builder is basic compared to dedicated tools
Braze: Pros & Cons
Pros
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp
- + BrazeAI provides predictive intelligence and content optimization
- + 170+ turnkey integrations including data warehouses
- + Publicly traded (NASDAQ: BRZE) with proven enterprise reliability
- + Real-time data processing supports sub-second personalization at scale
Cons
- − Enterprise-only contracts typically start at $50,000+/year
- − Steep learning curve with complex setup requiring dedicated implementation resources
- − Overkill for small businesses or teams with simple email marketing needs
- − No free plan or self-serve trial available
- − Implementation timeline typically requires months, not days
The Verdict
ActiveCampaign edges ahead with a 4.5/5 rating compared to Braze's 4.1/5. The gap comes mainly from value for money (4.3 vs 3.2) and ease of use (4.5 vs 3.8).
| Criterion | Weight | ActiveCampaign | Braze |
|---|---|---|---|
| Starting Price | 30% | $15/mo billed annually | Custom |
| Deliverability | 25% | 97.5% | 97.5% |
| Rating | 25% | 4.5/5 Winner | 4.1/5 |
| Integrations | 10% | 900 Winner | 170 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ActiveCampaign if…
- + You need built-in landing pages
- + You're a ecommerce
- + You're a agencies
Choose Braze if…
- + You're a enterprise companies
- + You're a mobile first brands
- + Industry-leading cross-channel orchestration across email, SMS, push, web, and WhatsApp