analytics
3 articles
The Best Time to Send Marketing Emails in 2026
Every send-time study measures open rates, and most opens are now Apple Mail proxies. Here is how to find your real send window using clicks, not opens.
Email Marketing Metrics: Which Numbers Matter and How to Read Them
Which email metrics to trust after Apple Mail Privacy Protection, what sourced benchmarks say, and how to read campaign and automation reports.
Email Marketing ROI: How to Measure and Improve It
Email marketing returns $36 for every $1 spent. Learn how to calculate your ROI, track the right metrics, and use proven strategies to improve results.