analytics
3 articles
How to Read Your Email Marketing Analytics (Without Being Misled)
Most email marketers read their analytics wrong in 2026. Learn which metrics you can trust, which are broken, and how to build a reporting dashboard that means something.
Email Marketing Metrics: Which Numbers Actually Matter
Most email dashboards show 15+ metrics. Only a handful drive real decisions. Here's which to track, what good looks like, and what to do when numbers move.
Email Marketing ROI: How to Measure and Improve It
Email marketing returns $36 for every $1 spent. Learn how to calculate your ROI, track the right metrics, and use proven strategies to improve results.