Email Marketing How-To Articles
Practical how-to guides on email deliverability, automation, list building, and pricing.
Should You Send AI-Generated Email HTML? A 9-Step Testing Checklist
ChatGPT and Claude can write email HTML in seconds, but Outlook, Gmail and dark mode break it. Follow this 9-step checklist before you hit send on AI code.
Black Friday Cyber Monday Email Marketing: The Complete 2026 Playbook
A step-by-step BFCM email marketing plan for 2026: segmentation, automation flows, deliverability under high volume, and post-sale win-back.
Email Marketing and CAN-SPAM: What US Senders Need to Know
The US CAN-SPAM Act lets you email without opt-in, but penalties reach $53,088 per violation. Learn the required elements, the opt-out rules, and who's liable.
How to Set Up Browse Abandonment Emails (Without Annoying Shoppers)
Set up browse abandonment emails in Klaviyo, Omnisend, GetResponse or Mailchimp: tracking, triggers, delays, filters and the mistakes that cause double-sends.
How to Find Out Who's Actually on Your Email List
Most senders know open rates but not who their subscribers are. How to learn it with surveys, click tags and enrichment like Kit Signals, plus the GDPR catch.
Gmail Deleted Your Reputation Score: A Postmaster Tools v2 Playbook
Gmail removed Domain and IP Reputation from Postmaster Tools in 2026. Here is how to diagnose deliverability problems using Compliance Status and your own data.
The Best Time to Send Marketing Emails in 2026
Every send-time study measures open rates, and most opens are now Apple Mail proxies. Here is how to find your real send window using clicks, not opens.
How to Build an Email Preference Center That Cuts Unsubscribes
Most unsubscribes are a frequency problem, not a content problem. Here is how to build an email preference center that keeps subscribers instead of losing them.
How to Warm Up a New Sending Domain Without Getting Filtered
A new domain has no reputation, and mailbox providers treat that as suspicious. Here is a four-week warm-up schedule, the numbers to watch, and the traps.
BIMI in 2026: How to Get Your Logo Next to Your Emails
A step-by-step BIMI setup guide for 2026: DMARC enforcement, the SVG logo spec, VMC vs CMC certificates, real costs, and where logos actually display.
Email Blocklists: How to Check If You're Listed and Get Removed
Your open rate collapsed overnight. Here is how to check whether your domain or IP is on Spamhaus or Barracuda, get delisted, and stop it happening again.
Email Accessibility in 2026: Fixing What 99.88% of Senders Get Wrong
Only 8 of 376,348 emails passed accessibility testing in 2026. Here's what fails, why the EU Accessibility Act makes it a legal issue, and how to fix it.
Email Re-engagement Campaigns: How to Win Back Inactive Subscribers
A step-by-step win-back playbook: define inactivity, build the sequence, pick the right incentive, and clean out subscribers who never come back.
How to Price a Paid Newsletter in 2026
What to charge for a paid newsletter, backed by 2026 benchmarks: the $10/month anchor, pricing by vertical, annual billing, and the platform that fits.
SPF, DKIM and DMARC in 2026: Gmail, Yahoo and Outlook Setup Guide
Set up SPF, DKIM and DMARC for the Gmail, Yahoo and Outlook sender rules, with exact DNS records and what the new DMARC standard (RFC 9989) changes.
How to Send Email From AI Agents: MCP, CLIs and Skills (2026)
Resend, Postmark, Amazon SES, Elastic Email and Loops compared on MCP servers, OAuth, CLIs and agent skills, plus the guardrails that keep agent email safe.
Email Tracking Pixels and EU Regulators: The 2026 Rules Explained
France's CNIL and Italy's Garante issued 2026 rules on email tracking pixels. France's transition ended July 14; Italy's ends in late October.
Kit Landing Page Builder: How to Build Pages That Convert in 2026
Kit rebuilt its landing page editor in 2026: 20+ templates, custom CSS, unlimited pages on every plan. How to build pages that feed your email automations.
Designing Emails for Dark Mode: A Practical Guide
Dark mode now accounts for 35%+ of email opens. Learn how to design emails that look great in both light and dark mode without breaking Outlook or Gmail.
Email Marketing and CASL: What Canadian Senders Need to Know
Canada's anti-spam law is stricter than CAN-SPAM and has $10M penalties. Learn what CASL requires, how consent works, and which tools help you stay compliant.
Email Marketing for SaaS Onboarding and Retention
How to build SaaS onboarding email sequences that convert trials to paying users. Step-by-step guide covering triggers, timing, and the tools that make it work.
Transactional vs Marketing Email: What's the Difference?
Transactional and marketing emails follow different rules and need different infrastructure. Here's how to tell them apart and choose the right tool for each.
Email Marketing and GDPR: What You Need to Know
GDPR compliance for email marketing explained: consent rules, tracking pixels, lawful basis, and what changed after the ePrivacy Regulation was withdrawn.
Drip Campaigns Explained: What They Are and How to Build One
Learn what drip campaigns are, the 5 types every business needs, and a step-by-step guide to building your first automated email sequence.
Gmail AI Inbox: How It Affects Your Email Marketing
What Gmail's Gemini features actually do in 2026, who gets them, and what Google has not said about ranking marketing email. Practical steps for senders.
Abandoned Cart Emails: Best Practices and Examples
Learn how to build an abandoned cart email sequence that recovers lost sales. Covers timing, copy, tool recommendations, and the mistakes that kill conversions.
How to Switch Email Marketing Tools Without Losing Subscribers
Step-by-step guide to migrating between email marketing platforms: what transfers, what does not, and how to avoid mistakes that cost subscribers.
AI in Email Marketing: What's Actually Useful
AI promises to transform email marketing, but most of it is hype. Here's what AI features genuinely improve results — and which tools do them well.
Email Copywriting: How to Write Emails People Actually Read
Write marketing emails that get opened, read and clicked: subject lines, hooks, body copy, CTAs, and deadlines that create real urgency without fake scarcity.
How to Clean Your Email List (And Why It Matters)
A step-by-step guide to removing bad addresses, re-engaging inactive subscribers, and protecting your sender reputation before it costs you.
A/B Testing Email Campaigns: A Practical Guide
How to run A/B tests that improve email results: what to test, sample sizes, timing, statistical significance, and the most common mistakes.
B2B Email Marketing: Strategies That Actually Work
B2B email marketing requires a different playbook than B2C. Here's how to build lists, segment audiences, write emails that land, and choose the right tools.
How Often Should You Send Marketing Emails?
Find your optimal email sending frequency with data-backed guidance for e-commerce, SaaS, newsletters, and service businesses. Includes key signals to watch.
Email Marketing Metrics: Which Numbers Matter and How to Read Them
Which email metrics to trust after Apple Mail Privacy Protection, what sourced benchmarks say, and how to read campaign and automation reports.
Email Personalization: Beyond Just Using First Names
Learn how to personalize emails beyond {first_name} with segmentation, behavioral triggers, dynamic content, and AI tools. Practical guide with real examples.
How to Write a Welcome Email Sequence That Converts
Build a welcome email sequence that turns new subscribers into customers: timing, what each email does, an ecommerce discount flow, and tool picks.
How to Monetize Your Email Newsletter
Paid subscriptions, sponsorships, affiliate links, your own products and gift subscriptions: how each model works and which platforms charge what.
Mailchimp Free Plan: Current Limits and Best Alternatives
Mailchimp cut its free plan to 250 contacts and removed automation. See exactly what changed, the new limits, and the best free alternatives.
Email Marketing ROI: How to Measure and Improve It
Email marketing returns $36 for every $1 spent. Learn how to calculate your ROI, track the right metrics, and use proven strategies to improve results.
Email Segmentation: How to Send the Right Message to the Right People
Learn how email segmentation raised opens by 14% and clicks by 100% in a Mailchimp study. Step-by-step guide to building segments that actually work.
How to Write Email Subject Lines That Get Opened
Proven subject line formulas, A/B testing strategies, and mistakes to avoid. Learn what makes subscribers click with 10 ready-to-use templates.
How to Choose the Right Email Marketing Tool
A practical framework for choosing the best email marketing tool for your business. Compare features, pricing, and ease of use to find your perfect match.
Email Marketing Automation Guide: From First Workflow to Advanced
How email automation works, the five workflows every business needs, how to build your first one step by step, and which tools fit beginners and advanced users.
Email Deliverability: What It Is & How to Improve It
Understand what affects email deliverability and learn proven strategies to reach the inbox. Covers authentication, list hygiene, content, and the best tools.
How to Build an Email List from Scratch (and Keep It Growing)
Build an email list from zero: lead magnets, signup forms, landing pages, referral programs, cross-promotions, and the tools that make each step easier.