Sender vs HubSpot Email Marketing
A detailed feature-by-feature comparison to help you choose the right email marketing platform.
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-conscious businesses that need both email and SMS marketing without breaking the bank.
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its comprehensive Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Feature Comparison
| Feature | Sender | HubSpot Email Marketing |
|---|---|---|
| Rating | 4.4/5 | 4.4/5 |
| Starting Price | $10/mo | $20/mo |
| Free Plan | 2,500 subscribers | 2,000 emails/month |
| Founded | 2012 | 2006 |
| Email Templates | 50 | 80 |
| Integrations | 50 | 1,500 |
| Deliverability Rate | 97% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✕ | ✓ |
Sender: Pros & Cons
Pros
- +Extremely generous free plan (2,500 subs, 15,000 emails)
- +Built-in SMS marketing on all plans
- +Very affordable paid plans
- +Ecommerce integrations for abandoned cart
- +No credit card required for free plan
Cons
- −No A/B testing
- −No landing page builder
- −Smaller integration ecosystem
- −Less well-known brand
- −Limited advanced features
HubSpot Email Marketing: Pros & Cons
Pros
- +Best-in-class CRM integration
- +1,500+ integrations (largest ecosystem)
- +Powerful marketing automation
- +All-in-one marketing, sales, and service platform
- +Excellent analytics and attribution
Cons
- −Professional plan is very expensive ($890/mo)
- −Annual commitment required for higher tiers
- −Complex pricing structure
- −Steep learning curve
- −Email features alone don't justify the cost
The Verdict
Both Sender and HubSpot Email Marketing are strong options. Your choice depends on your specific needs: choose Sender if you prioritize small-businesses, or HubSpot Email Marketing if b2b is your focus.