Omnisend vs Flodesk
A detailed feature-by-feature comparison to help you choose the right email marketing platform.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and flat-rate pricing model. It's particularly popular among creative professionals who prioritize visual design over advanced marketing features. The unlimited subscriber pricing makes it excellent value for growing lists.
Feature Comparison
| Feature | Omnisend | Flodesk |
|---|---|---|
| Rating | 4.5/5 | 4.3/5 |
| Starting Price | $16/mo | $38/mo |
| Free Plan | 250 subscribers | No free plan |
| Founded | 2014 | 2019 |
| Email Templates | 130 | 40 |
| Integrations | 130 | 20 |
| Deliverability Rate | 98.5% | 96% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✕ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✕ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✓ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✕ |
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
Flodesk: Pros & Cons
Pros
- +Beautiful, design-focused email templates
- +Flat-rate pricing regardless of list size
- +Unlimited subscribers on all plans
- +Simple and intuitive interface
- +Built-in checkout and digital product sales
Cons
- −No A/B testing
- −No API access
- −Very limited integrations
- −No SMS marketing
- −Basic automation compared to competitors
The Verdict
Based on our analysis, Omnisend comes out ahead in this comparison, and is best suited for ecommerce, shopify, woocommerce.