Mailchimp vs Campaign Monitor
A detailed feature-by-feature comparison to help you choose the right email marketing platform.
Mailchimp
Turn emails into revenue
Mailchimp is the most widely recognized email marketing platform, used by millions of businesses worldwide. Acquired by Intuit in 2021, it offers a comprehensive suite of marketing tools but has become increasingly expensive compared to alternatives.
Campaign Monitor
Beautifully crafted email marketing
Campaign Monitor is particularly well-suited for agencies and brands that need polished, branded email campaigns. Its client management features and beautiful template builder make it a popular choice for marketing agencies managing multiple client accounts.
Feature Comparison
| Feature | Mailchimp | Campaign Monitor |
|---|---|---|
| Rating | 4.3/5 | 4.1/5 |
| Starting Price | $13/mo | $12/mo |
| Free Plan | 500 subscribers | No free plan |
| Founded | 2001 | 2004 |
| Email Templates | 100 | 120 |
| Integrations | 300 | 250 |
| Deliverability Rate | 96% | 97.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Mailchimp: Pros & Cons
Pros
- +Most recognized brand in email marketing
- +Excellent drag-and-drop editor
- +300+ integrations with third-party tools
- +Strong analytics and reporting
- +Good for beginners with guided setup
Cons
- −Free plan severely limited (500 contacts, 1,000 sends)
- −Premium plan is expensive ($350/mo)
- −Charges for unsubscribed contacts
- −Affiliate marketing restricted
- −Deliverability has declined in recent years
Campaign Monitor: Pros & Cons
Pros
- +Excellent email template builder
- +Strong agency features and client management
- +Good deliverability
- +Time zone sending optimization
- +Link review feature prevents broken links
Cons
- −No free plan
- −Lite plan caps at 2,500 emails
- −Premier plan expensive ($159/mo)
- −No landing page builder
- −Limited automation on lower tiers
The Verdict
Based on our analysis, Mailchimp comes out ahead in this comparison, and is best suited for small-businesses, beginners, ecommerce.