Brevo (Sendinblue) vs AWeber
A detailed feature-by-feature comparison to help you choose the right email marketing platform.
Brevo (Sendinblue)
The most approachable CRM suite
Brevo (formerly Sendinblue) stands out with its unique pricing model based on email volume rather than subscriber count. This makes it particularly attractive for businesses with large contact lists but moderate email frequency. It also includes CRM, SMS, and transactional email capabilities.
AWeber
Powerfully simple email marketing
AWeber is one of the original email marketing platforms, serving small businesses since 1998. It offers the largest template library (600+) and an impressive integration ecosystem. While its automation isn't as advanced as newer competitors, its reliability and excellent affiliate program make it a solid choice.
Feature Comparison
| Feature | Brevo (Sendinblue) | AWeber |
|---|---|---|
| Rating | 4/5 | 4.2/5 |
| Starting Price | $9/mo | $15/mo |
| Free Plan | Unlimited contacts, 300 emails/day | 500 subscribers |
| Founded | 2012 | 1998 |
| Email Templates | 60 | 600 |
| Integrations | 60 | 750 |
| Deliverability Rate | 96.5% | 97.8% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✓ | ✕ |
| Web Push Notifications | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Brevo (Sendinblue): Pros & Cons
Pros
- +Unique pricing model based on emails sent, not contacts
- +Free plan allows unlimited contacts
- +Built-in SMS, WhatsApp, and live chat
- +Transactional email support
- +Strong API for developers
Cons
- −Free plan limited to 300 emails per day
- −Fewer email templates than competitors
- −Interface can feel cluttered
- −Automation is less intuitive than specialized tools
- −Some features feel underdeveloped
AWeber: Pros & Cons
Pros
- +600+ email templates (largest library)
- +750+ integrations
- +Established and reliable (since 1998)
- +Free plan available
- +Excellent affiliate program (up to 50% recurring)
Cons
- −Interface feels dated compared to newer tools
- −Automation capabilities lag behind competitors
- −Free plan is limited
- −Lite plan restricts automations to 3
- −No SMS marketing
The Verdict
Based on our analysis, AWeber comes out ahead in this comparison, and is best suited for small-businesses, solopreneurs, bloggers.